Pave Your Path PSA Series
THE OBJECTIVE
Amid scrutiny and budget cuts of higher education, our team challenged the myth that career preparation can wait until senior year—a delay that can leave graduates feeling overwhelmed and unprepared.
THE APPROACH
Our team developed a five-post social media PSA campaign that reframed career preparation as an ongoing process, not one daunting task. Designed around the student journey, each post highlights campus resources and offers actionable steps, building toward attending the department’s Communication Day in October.
MY CONTRIBUTION
Led a cross-functional team of six, guiding the project from initial concept to final pitch
Assigned roles and managed project execution, keeping contributions aligned with campaign goals
Designed the majority of campaign graphics and maintained visual consistency across all content
Produced the presentation deck and co-delivered the final pitch.
DELIVERABLES
Team Contract
Project Planner
Social Media Graphics
Pitch Script
Presentation Deck
