From Field to Future

National Student Advertising Competition (NSAC) - UTA Team
Client: NFL / Spring 2026

Developed a fully integrated marketing campaign for the NFL focused on youth health and wellness as part of UTA’s team in the nationwide National Advertising Competition.

  • Designed a 12-page plansbook visualizing research and creative strategy.

  • Built the presentation deck and script for a cohesive campaign narrative.

  • Delivered a 20-minute pitch to 3 judges and a live audience alongside 3 teammates.

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Book Covers as Laufey Outfits