From Field to Future
THE OBJECTIVE
Develop an emotionally resonant umbrella campaign for the NFL as part of the National Student Advertising Competition, unifying its youth initiatives around physical, mental, and emotional well-being.
Contributed to campaign strategy and creative concept development as part of a nine-member team
Designed a 13-page plans book visualizing research and creative strategy.
Built the presentation deck and script for a cohesive campaign narrative.
Co-delivered a 20-minute pitch with three other presenters to a panel of three judges and a live audience
THE APPROACH
Our nine-member team developed a campaign that positioned football as more than a game. It’s a way to build confidence, foster connection, and strengthen community. By bringing NFL FLAG and NFL PLAY 60 into a cohesive narrative, we aimed to help families see these programs as gateways to growth, both on and off the field.
MY CONTRIBUTION
